[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.mipel.sk\/franchising-ako-jedna-z-foriem-podnikania\/#Article","mainEntityOfPage":"https:\/\/www.mipel.sk\/franchising-ako-jedna-z-foriem-podnikania\/","headline":"Franchising ako jedna z foriem podnikania","name":"Franchising ako jedna z foriem podnikania","description":"Jednou z\u00a0mo\u017enost\u00ed finan\u010dnej aktivity je franchising. Zjednodu\u0161ene povedan\u00e9 \u2013 syst\u00e9m, v\u00a0ktorom jedna strana poskytne druhej pr\u00e1vo vyu\u017ei\u0165 produkty svojho du\u0161evn\u00e9ho alebo priemyseln\u00e9ho vlastn\u00edctva na podnikate\u013esk\u00e9","datePublished":"2019-11-10","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.mipel.sk\/author\/#Person","name":"","url":"https:\/\/www.mipel.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4ae18345300f35922a2a7b2caa17564b68acab8514eff939a8a019efde378c24?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4ae18345300f35922a2a7b2caa17564b68acab8514eff939a8a019efde378c24?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"mipel.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.mipel.sk\/wp-content\/uploads\/img_a299439_w16630_t1555571184.jpg","url":"https:\/\/www.mipel.sk\/wp-content\/uploads\/img_a299439_w16630_t1555571184.jpg","height":0,"width":0},"url":"https:\/\/www.mipel.sk\/franchising-ako-jedna-z-foriem-podnikania\/","wordCount":382,"articleBody":"Jednou z\u00a0mo\u017enost\u00ed finan\u010dnej aktivity je franchising. Zjednodu\u0161ene povedan\u00e9 \u2013 syst\u00e9m, v\u00a0ktorom jedna strana poskytne druhej pr\u00e1vo vyu\u017ei\u0165 produkty svojho du\u0161evn\u00e9ho alebo priemyseln\u00e9ho vlastn\u00edctva na podnikate\u013esk\u00e9 \u00fa\u010dely. Pr\u00edkladov tak\u00e9hoto fungovania m\u00e1me na Slovensku ve\u013ea. Medzi najzn\u00e1mej\u0161ie patria McDonald\u2019s, SUBWAY, Pizza Mizza, Adidas, RE\/MAX, \u00a0COOP Jednota, Dallmayr Kaffee, Invia, KFC, TERNO, EXIsport, Bepon, Fornetti, Yves Rocher, Reserved at\u010f. Zoznam by bol dlh\u00fd a\u00a0pre niekoho niektor\u00e9 men\u00e1 mo\u017eno aj prekvapiv\u00e9.Na prv\u00fd poh\u013ead to vyzer\u00e1 ako ve\u013emi jednoduch\u00fd biznis, preto\u017ee odpad\u00e1 budovanie novej zna\u010dky. Pracuje so zna\u010dkou, ktor\u00e1 je u\u017e zn\u00e1ma. T\u00fdm p\u00e1dom hroz\u00ed aj o\u00a0nie\u010do men\u0161ie riziko podnikania. \u010eal\u0161ou v\u00fdhodou je marketing, \u00a0ktor\u00fd existuje aj nez\u00e1visle od v\u00e1s, tak\u017ee ide o\u00a0ni\u017e\u0161ie v\u00fddavky na marketing a\u00a0reklamu.\u00a0\u00a0 Na druh\u00fd poh\u013ead m\u00e1 franchising aj svoje negat\u00edva. Napr\u00edklad absol\u00fatne podriadenie poskytovate\u013eovi licencie v\u00a0mnoh\u00fdch oblastiach: konceptu, smerniciam, postupom, v\u00fdrobe, reklame. Ak by ste mali ten najlep\u0161\u00ed n\u00e1pad, postup, reklamu, nem\u00f4\u017eete ich pou\u017ei\u0165, preto\u017ee ste zmluvne zaviazan\u00fd dodr\u017eiava\u0165 \u00a0jednotn\u00e9 pravidl\u00e1 pre cel\u00fd franchisingov\u00fd re\u0165azec. Tak\u017ee fant\u00e1zii sa tu klad\u00fa medze.\u010eal\u0161ou nev\u00fdhodou, ale aj logickou samozrejmos\u0165ou, je platenie poplatkov. Ide o\u00a0vstupn\u00fd poplatok, priebe\u017en\u00e9 poplatky a\u00a0aj \u010fal\u0161ie poplatky. Pri vstupnom plat\u00edte za mo\u017enos\u0165 vyu\u017e\u00edvania know-how a\u00a0za n\u00e1klady, ktor\u00e9 vznikaj\u00fa poskytovate\u013eovi v\u00a0s\u00favislosti s\u00a0vami. Priebe\u017ene potom plat\u00edte percent\u00e1 z\u00a0obratu. S\u00fa rozdielne pri jednotliv\u00fdch poskytovate\u013eoch, oblastiach, podmienkach na danom \u00fazem\u00ed at\u010f.\u010eal\u0161\u00edmi poplatkami s\u00fa r\u00f4zne spolo\u010dn\u00e9 n\u00e1klady na reklamu, licen\u010dn\u00e9 poplatky a\u00a0pod.Aj poskytovate\u013eovi vznikaj\u00fa okrem v\u00fdhod aj nev\u00fdhody. K\u00a0v\u00fdhod\u00e1m patr\u00ed \u00faspora n\u00e1kladov na rozbeh novej prev\u00e1dzky, prienik vlastn\u00fdch produktov do nov\u00e9ho prostredia bez nutnosti detajlne ho pozna\u0165, \u017eiadna zodpovednos\u0165 za prev\u00e1dzku, v\u00a0podstate pas\u00edvne pr\u00edjmy.K\u00a0nev\u00fdhod\u00e1m patr\u00ed ur\u010dite riziko \u00faniku inform\u00e1ci\u00ed know-how, potreba doh\u013eadu, potencion\u00e1lne riziko vzniku konkurencie v\u010faka zau\u010deniu do konkr\u00e9tnej problematiky.\u00a0 \u00a0\u00a0\u00a0                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Franchising ako jedna z foriem podnikania","item":"https:\/\/www.mipel.sk\/franchising-ako-jedna-z-foriem-podnikania\/#breadcrumbitem"}]}]